Front Row Filmed Entertainment, a prominent film distributor in the Middle East and North Africa, has recently announced the promotion of three key employees to partnership positions. This move reflects the company’s dedication to continuous growth and expansion in the industry. The newly appointed partners, Nicolas Torloting, Carine Chaiban, and Elie Touma, joined Front Row in early 2019 as part of a strategic revamp. With their valuable contributions, the company has successfully navigated the rapidly changing MENA market, solidifying its position as one of the leading distributors in the region.
As the Chief Operating Officer (COO), Nicolas Torloting has played a vital role in steering Front Row towards success. Carine Chaiban has excelled in leading post-theatrical sales, while Elie Touma has effectively managed acquisitions and theatrical distribution. Together, they have demonstrated a deep understanding and unwavering support for the company’s vision. Their contributions have been instrumental in Front Row’s expansion, both in distribution and production.
Front Row Filmed Entertainment has been at the forefront of the MENA market for the past two decades. The company’s innovative strategies and ability to adapt have enabled it to thrive in an ever-evolving industry. Notably, Front Row was the first MENA distributor to premiere films day and date during the Covid pandemic. Furthermore, the company has curated collections on popular streaming platforms such as Netflix, promoting and championing Arabic cinema to a global audience.
Front Row’s distribution arm is responsible for releasing over 200 films annually. Leveraging its extensive regional network, the company ensures successful theatrical releases in collaboration with key partners, including Muvi Cinemas in Saudi Arabia and the Kuwait National Cinema Company (Cinescape) in Kuwait. This strategic approach has further strengthened Front Row’s position in the industry.
In addition to its distribution endeavors, Front Row Filmed Entertainment has diversified into the development and production of Arabic films and TV series. Its debut production, the Arabic-language remake of “Perfect Strangers,” became Netflix’s first Arabic Feature Original in 2022. The film achieved remarkable success, both regionally and globally. Building on this momentum, Front Row has secured a multi-year first look deal with Netflix, highlighting its commitment to producing engaging content.
Front Row Filmed Entertainment is constantly faced with challenges in the MENA market. However, the company’s founder and CEO, Gianluca Chakra, expresses confidence in the newly appointed partners, referring to them as “pillars” for the company’s future success. With their collective expertise and dedication, Front Row is poised to soar to new heights, solidifying its position as a leader in the MENA film industry.
The promotions of Nicolas Torloting, Carine Chaiban, and Elie Touma to partners at Front Row Filmed Entertainment not only recognize their significant contributions but also signify the company’s commitment to growth and expansion. Hailing from diverse areas of expertise, these individuals have played a pivotal role in the company’s success. With a continued focus on innovation, strategic partnerships, and quality production, Front Row is well-positioned to lead the MENA market for years to come.
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