Breaking Records: The Success of “Barbie” in North America

Breaking Records: The Success of “Barbie” in North America

In a surprising turn of events, the collaboration between director Greta Gerwig, Mattel, and Warner Bros. Discovery has taken North America by storm. The movie based on the iconic doll, “Barbie,” has shattered records and secured its place as the highest-grossing film of the year, surpassing even the popular “Super Mario Bros. Movie.” With a domestic box office total of over $575.4 million, “Barbie” has become a force to be reckoned with in the film industry.

But the success of “Barbie” doesn’t stop at the North American box office. The film is also closing in on becoming the highest-grossing global release of the year, with an impressive $1.3 billion worldwide. It’s only slightly behind “The Super Mario Bros. Movie,” which has generated $1.35 billion since its April release. These two films are the only ones to have crossed the coveted $1 billion mark in 2021.

What makes the triumph of “Barbie” and “Super Mario” even more notable is the current trend in movie preferences. Audiences are growing tired of the usual superhero and franchise films, craving something new and refreshing. These two movies have captivated viewers with their originality and managed to bring in massive ticket sales as a result.

“Barbie” made its mark on the box office in July, debuting with an impressive $162 million, the highest opening weekend gross of the year. It also achieved the distinction of having the biggest opening for a film directed by a woman. Since then, “Barbie” has held the top spot at the box office for four consecutive weekends, and its reign shows no sign of slowing down.

The film’s staying power is evident in its consistently strong performance week after week. While most big films experience significant drops in box office numbers after their initial release, “Barbie” has seen weekend declines of less than 43%. In fact, the last two weekends have only shown an average decline of 36% from the previous weekends, indicating a strong and steady audience demand.

Looking ahead, “Barbie” is poised to continue its dominance at the box office. With few major films set to hit theaters in the coming weeks, the stage is set for “Barbie” to rake in even more ticket sales with limited competition. Audiences have clearly embraced the story of this iconic doll, and it seems that “Barbie” will be a blockbuster hit throughout the rest of the summer and into the fall.

“Barbie” has proven to be a game-changer in the film industry, breaking records and captivating audiences across North America and the globe. This success story exemplifies the power of fresh content in an era dominated by superhero movies and franchise installments. As “Barbie” continues to dominate the box office and make its mark in cinematic history, it sets the stage for more diverse and original films to emerge and capture the hearts of moviegoers worldwide.


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