Get ready for a truly monumental event in the heart of the Nevada desert. Paramount Global has just announced its ambitious plans to host a four-day brand-promotion extravaganza, “A Mountain of Entertainment,” in Las Vegas. Set to coincide with Super Bowl LVIII, this grand celebration will shine a spotlight on Paramount’s vast portfolio of TV series and films, captivating audiences from all corners of the globe.
The Ultimate Stage: Las Vegas
Las Vegas, known worldwide for its glitz and glamour, will play host to this extraordinary event. On February 11, the annual NFL championship game will take place at Allegiant Stadium, with CBS broadcasting the exhilarating clash to an estimated audience of over 100 million viewers. Adding to the excitement, Paramount+ will be streaming the game, allowing fans to immerse themselves in the action from the comfort of their homes.
Atop the iconic volcano at the Mirage on the Las Vegas Strip, a magnificent structure known as “Paramount Mountain” will rise. Spanning an impressive blocklong stretch, this one-of-a-kind monument will serve as a symbol of Paramount’s creativity and innovation. From February 8 to 11, visitors will have the opportunity to explore ten of Paramount’s beloved brands, including CBS, CBS Sports, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Pluto TV, Paramount Home Entertainment, and Paramount+.
An Immersive Experience
Prepare to be enthralled as you step into a world where fantasy meets reality. Paramount Mountain will offer interactive fan experiences that center around some of Paramount’s most iconic franchises. Whether you’re a fan of the action-packed Transformers series, the captivating drama of Yellowstone, the beloved Star Trek universe, or the adventures of Dora the Explorer, there’s something for everyone to enjoy. Additionally, Paramount’s Ghosts, Sistas, UEFA Champions League, and many other beloved hits will come to life through innovative and engaging exhibits.
The Power of Paramount
Josh Line, EVP and Chief Brand Officer at Paramount Global, expressed his excitement about this groundbreaking event. He emphasized that “Paramount’s ‘Mountain of Entertainment’ in Las Vegas is an exciting, fan-focused physical manifestation of the expansive and popular content from across our portfolio of brands.” This unique collaboration with the NFL not only showcases Paramount’s diverse offerings but also drives growth and engagement with the company’s iconic brands.
Among the myriad of attractions at Paramount Mountain, two experiences stand out. The Paramount+ Lodge offers visitors the chance to journey through the various realms that embody Paramount’s renowned streaming service. Step into a world of endless possibilities and discover the magic of Paramount’s content like never before. For thrill-seekers, the Funicular Experience beckons. Brace yourself as you board a hyper-realistic gondola ride simulation, complete with frigid winds and heart-stopping heights. Let Paramount’s distinctive characters and brands guide you as you ascend to the mountain’s peak, creating memories that will last a lifetime.
In the heart of Las Vegas, a spectacle of unparalleled proportions awaits. Paramount’s “Mountain of Entertainment” will enrapture audiences with its sheer creativity and immersive experiences. Don’t miss your chance to be a part of history and witness the power of Paramount’s iconic brands in action at the world’s most-watched television event, Super Bowl LVIII.