Oppo has taken a significant step towards the future by sharing its vision for artificial intelligence (AI) and highlighting its efforts to bring AI innovations to its users. The company has introduced several AI features to select smartphones in China earlier this year through the ColorOS New Year Edition update, which was later expanded globally to more devices. The establishment of the AI Centre in Shenzhen showcases the company’s commitment to driving AI innovation in the smartphone industry.
In a press release, Oppo revealed its ambitious goal of bringing AI features to smartphones across various price points by the end of 2024. This includes both existing AI features and new ones that will be unveiled in the coming months, with the possibility of exceeding 100 GenAI features. The company has also set up an AI R&D Centre to develop proprietary technologies and has filed over 5,399 AI patents globally, including a significant number in AI imaging.
Oppo’s collaboration with industry leaders such as Google, Microsoft, MediaTek, and Qualcomm demonstrates its commitment to staying at the forefront of the AI race. By working together on areas like image processing, computer vision, speech technology, natural language processing, and machine learning, Oppo aims to develop cutting-edge capabilities that will enhance the user experience on its devices.
One of the key highlights of Oppo’s AI strategy is its focus on data security and privacy. The company has pledged not to use user data for training models and has implemented a robust data protection system supported by third-party certifications, end-to-end encryption, and confidential computing technology. This commitment ensures that user data remains private and secure.
Oppo’s efforts in developing large language models (LLMs), vision models, and multimodal models have been ongoing since 2020. The company has deployed an LLM with 7 billion parameters directly to smartphones, showcasing its focus on pushing the boundaries of AI technology. Collaborations with Microsoft for natural voice and text conversion experiences, as well as leveraging Google’s Gemini LLM for flagship devices, further demonstrate Oppo’s commitment to enhancing AI capabilities on its devices.
In partnership with MediaTek, Oppo is actively working on developing chipsets with dedicated AI processing units, known as Neural Processing Units (NPUs) and accelerators. By optimizing AI features for its hardware and software stack, Oppo aims to provide users with a seamless and advanced AI experience on their smartphones. Additionally, the collaboration with Google on the Gemini LLM further enhances the AI capabilities of Oppo’s flagship devices, positioning the company at the forefront of AI innovation in the smartphone industry.
Overall, Oppo’s vision for AI showcases its dedication to transforming the future of smartphones through innovative AI technologies. By collaborating with industry leaders and focusing on data security and privacy, Oppo is setting new standards for AI integration in smartphones and paving the way for a more intelligent and personalized user experience.
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