The Summer Olympics in Paris have been capturing the attention of millions of viewers in the U.S., with Snoop Dogg playing a significant role in the coverage. From the opening ceremony onwards, the presence of Snoop Dogg has been a standout feature, contributing to a 79% increase in viewership compared to the 2021 Tokyo Olympics.
Molly Solomon, NBC’s executive producer of the Olympics, lauded Snoop Dogg as an “ambassador of happiness” during a press call, highlighting his positive vibes and charisma. Snoop Dogg’s interactions with athletes, their families, and his on-screen presence have resonated with viewers and created viral moments on social media.
Paving the Way for Snoop Dogg
Snoop Dogg’s journey to the Olympics began in 2021 when he hosted a highlight show with comedian Kevin Hart on Peacock during the Tokyo Games. Despite lackluster viewership for the Tokyo Olympics, Snoop Dogg’s show garnered attention and set the stage for his expanded role at the Paris Olympics.
Snoop Dogg’s approach to covering the Olympics involves immersing himself in the experience and telling the athletes’ stories. His early arrival in Paris, interactions with athletes, and donning of USA gear have endeared him to viewers and added a fresh perspective to the coverage.
The inclusion of celebrities like Snoop Dogg in the Olympics has raised questions about the impact on audience engagement and the sport itself. While some view it as a way to attract a wider audience, others believe it may dilute the sports experience for dedicated fans.
NBC’s streaming service, Peacock, has played a significant role in the success of the Paris Olympics by offering unique shows like “Gold Zone” and featuring celebrities like Snoop Dogg and Alex Cooper. The innovative approach to coverage has contributed to the overall popularity of the games.
Rebounding from Previous Challenges
Following the challenges faced by the Tokyo Olympics, including the Covid-19 pandemic, lack of spectators, and limited streaming options, the Paris Olympics have seen a resurgence in viewership. The opening ceremony alone drew 28.6 million viewers, making it the most-watched since the 2012 London Games.
In a recent interview, Snoop Dogg expressed his surprise at the opportunity to be involved in the Olympics and cheer on the U.S. athletes. His presence at the games has brought a sense of fun and excitement, resonating with viewers of all ages.
Overall, Snoop Dogg’s presence at the Paris Olympics has been a refreshing addition to the coverage, bringing a unique perspective and personality to the games. While the inclusion of celebrities may spark debate, there is no denying the impact that Snoop Dogg has had on the audience’s engagement with the Olympics.
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