The upcoming Galaxy Unpacked 2025 event promises to be a significant milestone for Samsung as the company is set to introduce its first extended reality (XR) headset, Project Moohan. With the name translating to “infinity” in Korean, this headset is positioned as a contender against the Apple Vision Pro, indicating Samsung’s serious commitment to entering the XR market. Announced in December 2024, anticipation around Project Moohan is building, with expectations of the device being showcased in prototype form or through teaser videos.
While details about the specifications remain somewhat elusive, Samsung has indicated that the headset will feature multimodal input capabilities. This suggests that users will interact with the device in a more nuanced manner, using a combination of touch, gestures, and possibly voice commands. Additionally, the headset is expected to include cutting-edge display technology, likely enhancing the immersive experience for its users. Passthrough capabilities—a feature that allows users to see their surroundings while wearing the headset—are also on the table. This is indicative of a trend where competition is heating up, with leading players like Apple and Meta already offering similar functionalities in their respective headsets.
One of the most intriguing aspects of Project Moohan is its utilization of the Android XR operating system. Developed in partnership with Google and Qualcomm, this new operating system will empower the headset with functionalities optimized for XR experiences. This collaboration not only aligns with Samsung’s technology leadership but also sets a foundation for expansive app capabilities. Users can expect an array of applications tailored for a virtual environment, enhancing productivity and entertainment.
Entering the XR market at a time when growth appears stagnant poses both risks and opportunities for Samsung. According to Counterpoint Research, global shipments of both VR headsets and AR smart glasses have declined—VR by 4 percent and AR by over 30 percent year-over-year. These statistics suggest a challenging landscape, but analysts predict a modest growth of about 2 percent ongoing, highlighting potential for future expansion. Samsung’s strategic introduction of Project Moohan might reinvigorate consumer interest in XR technologies, mainly through innovative features and competitive pricing, thereby tapping into latent demand.
Samsung is undertaking a pivotal venture with Project Moohan, and the upcoming Galaxy Unpacked 2025 event is likely to set the stage for a new chapter in the company’s history. By merging their expertise in hardware with a robust software ecosystem through Android XR, Samsung stands at the precipice of redefining user interaction in mixed reality. As competitors continue to innovate, the challenge lies in providing distinct advantages that will resonate with consumers. Only time will tell if Project Moohan can usher in a new wave of acceptance and utilization of XR devices, making it a milestone in the tech giant’s quest for market supremacy.
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