According to Deadline, Laura Sok, the Head of PR at IFC Films, will be leaving the indie distribution company. Sok has been working at IFC for seven years, with five years as the Head of PR. She was hired by Jonathan Sehring to run the department and led public-relations efforts for IFC Films, IFC Midnight, Sundance Selects, and streaming service IFC Films Unlimited. In December 2020, she expanded her oversight to include the labels Shudder and RLJE Films.
Contributions to IFC Films
During her tenure, Sok led the 20th-anniversary efforts for IFC Films and was instrumental in constructing the 2020 drive-in release and promotion strategy during the pandemic. She also led publicity strategy and campaigns for all films during the most successful financial years in IFC Films history. Sok worked on numerous film campaigns, including The Wretched, Relic, The Rental, Made in Italy, Happening, Corsage, Skinamarink, The Watcher, Wildlife, The Nest, The Nightingale, Resurrection, Holler, and Benedetta.
Sok’s Career
Before joining IFC Films, Sok held roles at Cinetic Media, Relativity Media, New Line Cinema, Cinedigm, Cohen Media Group, and Oscilloscope Laboratories. While at Cinetic, she worked on accounts for Neon, Amazon, IFC Films, Magnolia, The Orchard, Netflix, and FilmNation. Notable festival launches and theatrical campaigns under her watch there included The Rider, I, Tonya, The Big Sick, Sorry to Bother You, Patti Cake$, Wonderstruck, First They Killed My Father, The Guilty, and Thelma. Sok also worked on Short Term 12, which launched filmmaker Destin Daniel Cretton and took Brie Larson’s career to a new level.
Although Sok is one of many executives to leave IFC recently, including distribution head Jasper Basch, president Arianna Bocco, and IFC Center SVP and GM John Vanco, there is nothing afoul at the company. Executives are moving on to new opportunities.
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