Elon Musk, the owner of Twitter, has stated that he is unconcerned if his tweets cause Tesla buyers and Twitter advertisers to be put off. Musk has been known to tweet controversial content, including conspiracy theories and comments that have been deemed discriminatory by critics. His latest tweet has drawn criticism after he likened liberal billionaire and Democratic donor George Soros to X-Men villain Magneto, a Holocaust survivor. Soros has previously reduced his stake in Tesla, and his family has a history of escaping the Nazis. Musk’s latest tweet has been seen as part of a wider pattern of attacks on Soros.
Denial of anti-Semitic claims
Critics have accused Musk of using harmful anti-Semitic tropes in his tweets, and Israel’s Foreign Ministry has stated that his tweets have “anti-Semitic overtones”. Musk has denied these claims, stating that he is actually “pro-Semitic”. Musk has previously tweeted and removed memes using Hitler.
Musk’s opinion on the Texas mall shooting
Musk has also recently tweeted a link to a post that suggests the Texas mall shooting earlier this month may have been part of a “bad psyop”. Investigators have suggested that the shooter may have had white supremacist views. Musk has denied that this was the case, stating that there is no proof that the shooter was a white supremacist. He also added that “we should not be ascribing things to white supremacy if they’re – if it’s false”.
Twitter’s decline in advertising revenue
Since Musk took over Twitter, the social media network has experienced a sharp decline in advertising revenue. Brands and companies have been assessing changes to the platform, and some have called out its outspoken new owner. Musk has recently hired former NBCUniversal advertising chief Linda Yaccarino to replace him as Twitter’s CEO, in a move that is seen as an attempt to revive Twitter’s ad business. Yaccarino began her new role on Sunday.
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