Disney has announced plans to integrate Hulu content into its Disney+ streaming app in the US. The move will create a “one app experience” for subscribers, according to CEO Bob Iger. The standalone options for all Disney platforms, including ESPN+, will remain in place. The move towards a unified streaming experience is part of Disney’s ongoing efforts to offer greater opportunities for advertisers and create a more engaged audience. Iger said the company would begin to roll out the bundled offering by the end of the year, with further details to follow.
Disney+ to Raise Ad-Free Streaming Prices
Disney also announced that it would increase the price of its ad-free streaming service later this year. The service has proved popular since its launch in November 2019, with Disney reporting $21.82 billion in revenue for the fiscal second quarter, up 13% from the same period last year and beating estimates. However, the company has also experienced losses in its streaming division, despite a narrowing of losses year over year. Despite this, Disney is confident that its offering will continue to attract subscribers, as it continues to expand and offer new content.
Disney’s decision to integrate Hulu content into Disney+ follows its acquisition of a controlling stake in Hulu last year. The move will allow the company to consolidate its offerings and offer a more streamlined service for subscribers. While standalone options will remain in place, the one-app experience is designed to create a more unified streaming experience that will benefit advertisers and viewers alike. The move to integrate Hulu content into Disney+ is part of a wider trend towards bundled offerings, as media companies seek to offer a range of services to subscribers at a competitive price point. Disney’s move is likely to be followed by other companies in the streaming space, as they seek to offer a more comprehensive range of content to viewers.
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