Apple announced on Monday that it is collaborating with Unity, a game development software maker, for the release of its Apple Vision Pro headset. The news caused Unity’s shares to surge by as much as 26%, and trading was halted. This marks the second-largest daily gain for Unity since its New York Stock Exchange debut in 2020.
Apple Builds Third-Party Ecosystem of Apps
Apple is working on building a third-party ecosystem of apps that people can use in the $3,499 device. The company has announced that Adobe, Cisco, and Microsoft are among the companies that will be bringing out Vision Pro apps. During Apple’s keynote, Susan Prescott, Apple’s VP of Worldwide Developer Relations, said, “We know there is a community of developers who have been building incredible 3D apps for years. Today, we are excited to share that we’ve been working with Unity to bring those apps to Vision Pro, so popular Unity-based games and apps can gain full access to VisionOS features such as Passthrough, high-resolution rendering, and native gestures.”
Unity’s Struggles with Apple’s iOS Privacy Changes
Unity helps developers incorporate advertising into their apps and was among the companies that were hurt by Apple’s iOS privacy changes. However, Unity is also one of the “very few partners there” since Apple became bigger in digital advertising, according to CEO John Riccitiello, who spoke on an earnings call in November.
Unity’s Response to the Partnership
A Unity spokesperson did not immediately respond to a request for comment on the partnership. However, the partnership with Apple is expected to be a significant boost for Unity, as it will give the company access to a much larger user base. This will help Unity to grow its business and continue to provide valuable services to its customers.
In summary, Apple’s partnership with Unity for the release of its Apple Vision Pro headset has caused Unity’s shares to surge by 26% and trading to be halted. This partnership is a significant boost for Unity, which has struggled with Apple’s iOS privacy changes. However, the partnership will allow Unity to reach a much larger user base and continue to provide valuable services to its customers.
Leave a Reply